Client: Shake Tree
“Ribones” is Shake Tree’s annual Halloween ribs festival. Initially promoted with logo created by Takumi Okuno, in 2020 they decided there should be a story behind “Ribones” and that it should involve Alcatraz. Given that information, we commissioned Natsuki Kawaguchi to write the story. Reading the story, and being big Halloween fans, we knew there was more that could be done. The result was the first “Ribones” video. The following year, it was decided that an origin story was needed. And, of course, that led to the need for a conclusion of the “Ribones” trilogy in 2022.